The most important event in the field of marketing and advertising in Uzbekistan is the week of marketing and advertising ADWEEK. This week was organized for the first time in 2016 and became an important event for specialists interested in marketing and advertising. This week covers competitions, fairs and conferences concerning marketing and advertising. ADWEEK is a professional communication, modern marketing and exhibition of successes in advertising technologies and the exchange of knowledge and practical experience.
As you know, from February 26 to March 2, 2018 in Tashkent, the Week of Marketing and Advertising was announced. This week covers several major events, one of them is a large-scale Innovation Fair together with the contest “Innovative ideas, technologies and projects” and masterclasses will be held on February 27 at the Tashkent State Economic University jointly with the National Marketing Center. The contest “Innovative ideas, technologies and projects”, dedicated to the “Year of support of active entrepreneurship, innovative ideas and technologies” and “Strategy of actions for the five priority development directions of the Republic of Uzbekistan in 2017-2021” was organized for the first time in Tashkent State Economic University jointly with the National Marketing Center within the framework of the Week of Marketing and Advertising ADWEEK. The competition is organized under the auspices of the Union of Youth of Uzbekistan, the Ministry of Higher and Secondary Specialized Education of the Republic of Uzbekistan, the Ministry of Innovation Development of the Republic of Uzbekistan, the State Committee for Assistance to Privatized Enterprises and the Development of Competition of the Republic of Uzbekistan.
The presentation requires the presence of necessary slides, such as the theme of an innovative project, the surname, name and patronymic of the student author of the project, the purpose of the project, the significance, the project’s potential for today, the analogue in foreign countries and the domestic economy and the different aspects, the implementation mechanism, its efficiency, productivity and effectiveness, accurate calculations, final conclusions. From students participating in the competition for techniques and technology requires the presentation of techniques and technology in the subject form.
To assess the developments of students participating in the contest in three nominations: “The Best Innovative Business Ideas and Projects”, “The Best Innovative ICT and Development” and “The Best Innovative Techniques and Technologies”, an expert group of professors-teachers and practitioners in the context of directions were created in the presentation of the project. Experts from the three groups evaluate the developments presented in three nominations and determine the winners, and the winners will be awarded with 1st, 2nd, and 3rd degree diplomas and memorable gifts.
In the second part of the event there will be organized “master classes” of reputable and successful businessmen of the republic, implementing large investment projects of Murod Nazarov – founder and director of the company “Murad Buildings”, Zafar Khoshimov – founder and director of Korzinka.uz, Dilshod Azimov – Head of the State Committee on Assistance to Privatized Enterprises and Development of Competition of the Republic of Uzbekistan, Akmal Fayziev – founder and director of the company “My Taxi”, Vecheslav Kan – founder of the company “torg.uz “.
In conclusion, it should be noted that people’s need for technology is rapidly increasing. It is required to keep pace with the times in order not to lag behind science and innovations in the context of globalization of the economy. And for this, the improvement of the mechanism for discovering talented and creative young students and the all-round support, using the weight of internal potential play an important role.
Taking into account the above, we can say that the exhibition devoted to the “Innovative idea, technologies and projects”, organized in TSEU, serves as a source of new ideas, original solutions and a communication area for participants of all universities in their innovative business ideas, projects and developments and their effectiveness.